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Saturday 5 November 2011

Google Panda - Link Building Center


Since February / March 2011 up through the Google Update Panda / Farmer update, all the 'bad' link building and content strategies to hard.

The following is a summary Link Building Center of the Link Building Seminar 2011 in London created this major Google update Panda has major implications for the algorithm below for just a few SEO expectations for 2011.



Google Panda / Farmer update:


"Branding" is important
Number of poor or low content pages on your site, can affect your entire site
Ratio advertising and content on your page is important, one ad per page is enough.
The user experience of your site is important (pictures, videos, sharing options, user-friendliness of your site)
Provide as many backlinks from relevant sources and potential of social media nowadays!
Design of your website is increasingly important for Google
Create a blog on your site, with only current and relevant topics for your site
Create interaction with your audience on your site
Create unique and quality content on your site
Create Q & A section on your site
Provide traffic source diversity,
Provide scalable content
Stay linkbuilden and focus only on relevant links
Build your Trust
Devaluation of property with relevant keyword (s) it
Provide real testimonials that then linking to the individuals or companies that you have given
Make sure your company data are clear on your site, phone number (s), clear contact page, KVK number, terms, etc.
Provide photographs with descriptions and functions of your colleagues and their contact possibilities.

Links to other relevant sites and relevant articles


Link Building 2011

Invest in quality links, you can now hundreds or thousands of low quality links at a time, buy a few hundred dollars, even if your effects look short term, it will harm you long term and create such an unnatural and permanent link profile If you outsource link building link building to an office, ask for a guarantee that 100% WhiteHat work, do not automatically link building and just deal with "responsible link building"

Diversity in backlinks
Try backlinks from many sources as possible to achieve:
Blogs, forums, news sites, social bookmarks, static sites, authority sites, this will cause your backlink profile more "natural" look, just left of blogs, is not "natural" and can be a penalty or problems, but create also links from abroad not only focus on eg Dutch websites.

By backlinks from many sources as possible to get your rankings run less risk if one or more sources are less valued in the eyes of Google, and relevant backlinks and build more diversity Trust.

Natural backlink profile
Focus on a natural link profile which means that you have relevant links with a "no follow" you must have a diversity in PR, backlinks with and without anchor text. And a healthy combination of one-way links and reciprocal backlinks.

Be careful with anchor text strategy
At this time, Google penalties for the distribution of sites and devalue many of the same anchor texts, and sites that have little or no content, only low-quality links, such as shops with only products and comparison sites without content.

Branding in 2011
"Branding" has now become very important in linkbuilden and social media, the focus should now lie in linkbuilden on "branding" strategy instead of anchor text, if you are still concerned with the strategy linkbuilden anchor text, use more than word combinations or phrases, go deep linking and ensure a healthy combination of all links towards your "branding" links.

Social Media 2011
The expectation of Rand Fish King of SEOmoz is that between now and 12 months in Europe results in Google for 60% dominated by social media, you will not only be present at these socials, but also taking an active part, relevant followers should be to create and interact with them, so active and only relevant Twitter followers, re-tweet them, relevant and active Facebook friends that you "like" and that "Like not".
If you depend on top positions in Google, it is 2011 the year where everything can be changed by social media.

Source of Article: http://letmeadsense.blogspot.com/

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