General advice
1. "Content is king 'is not without a common quote. If your website is not relevant to visitors, then all the technical SEO in the world can not improve your ranking.
2. Never risk your company's reputation to get ahead in search engine ranking. Increased traffic is useless if the traffic does not help further.
3. Your website is aimed at people, not search engines. Make sure the customer experience is not affected by any be busy with SEO. This has little effect and also scares off customers only.
4. Focus not only on Google. Google is great, but many begin searches through other search engines. Check also at how your site rank to other search engines.
5. Do not go sit back. Even if you have achieved a good ranking, your competitors will try to beat.
6. Try search engines not to deceive. There is little - and not for a long time - effect and search engines will punish you if they find out.
7. SEO is not as good as it stands alone, it will work better if it is integrated with social and search engine advertising.
8. Do not be afraid to link to good, relevant pages from your site. Internet is a sociable place and you have more chance to "friends" and make links to your site to build, if you are willing to occasionally link to other sites.
Keywords
9. Provide relevant keywords and do not be tempted to increase your traffic by popular, but less relevant terms. Think about the likelihood of a conversion and testing with PPC.
10. Most companies take advantage of localized optimization, which are often more relevant and better converting traffic yields.
11. The focus on a niche or very specific keywords, the relevance of your visitors positively.
12. Use Google Analytics to the volume and quality of the search terms that bring traffic to monitor your search engine marketing strategy so you can tune this.
Website
13. Use very descriptive anchor tags for internal links, as they repeat the relevant website for search engines. Internal link building is often overlooked but is important.
14. Fill your site with Flash animation, not all visitors can see and it will not support your SEO.
15. Use keywords in your page titles. This is still the most important factor on site, so make sure you insert sufficient attention in the design of your title tags.
16. Do not trust too much in meta tags, as most search engines ignore them.
17. Provide alternative text images. This is not only important for search engines that no pictures can see, it also helps your website accessible to people with visual disabilities.
18. Provide an XML sitemap to help search engines to index your entire site.
19. Use only unique content. Do not be tempted to re-use large chunks of text on your site, if it is necessary to repeat yourself, rewrite the text, or just put a quote and link to the original version.
20. If possible, your keywords in the headlines and editor using < h1> and <h2 > tags to show that the headers. This works good for the layout and reinforces the relevance of search engines.
21. Make sure that each URL is descriptive rather than merely functional. Keywords and place it where possible. The url "www.anydomain.com / here-is-an-example" is better than www.anydomain.com/117665.
22. Do you have a page with interesting links such as links to suppliers? Give this page, not the title 'Left', as this can look like link farm behavior.
23. Sign into Google Webmaster Tools to monitor your website and any technical, link or keyword optimization problems manageable.
24. Let it after your registration is not concubines. Use Webmaster Tools to regular inspection and adjustment.
25. See paid search campaigns as a work in progress, it must always be tightened and can always be improved.
Thanks For Reading This Article
0 comments
Post a Comment