Search Engine Marketing Tips For Beginners

How do you get the most out of your search marketing budget? And with the right techniques, you will be punished by search engines? http://blog-for-newbies.blogspot.com/ and eglobalfun.com is going to give tips to 25.

General advice

1. "Content is king 'is not without a common quote. If your website is not relevant to visitors, then all the technical SEO in the world can not improve your ranking.

2. Never risk your company's reputation to get ahead in search engine ranking. Increased traffic is useless if the traffic does not help further.

3. Your website is aimed at people, not search engines. Make sure the customer experience is not affected by any be busy with SEO. This has little effect and also scares off customers only.

4. Focus not only on Google. Google is great, but many begin searches through other search engines. Check also at how your site rank to other search engines.

5. Do not go sit back. Even if you have achieved a good ranking, your competitors will try to beat.

6. Try search engines not to deceive. There is little - and not for a long time - effect and search engines will punish you if they find out.

7. SEO is not as good as it stands alone, it will work better if it is integrated with social and search engine advertising.

8. Do not be afraid to link to good, relevant pages from your site. Internet is a sociable place and you have more chance to "friends" and make links to your site to build, if you are willing to occasionally link to other sites.

Keywords

9. Provide relevant keywords and do not be tempted to increase your traffic by popular, but less relevant terms. Think about the likelihood of a conversion and testing with PPC.

10. Most companies take advantage of localized optimization, which are often more relevant and better converting traffic yields.

11. The focus on a niche or very specific keywords, the relevance of your visitors positively.

12. Use Google Analytics to the volume and quality of the search terms that bring traffic to monitor your search engine marketing strategy so you can tune this.

Website

13. Use very descriptive anchor tags for internal links, as they repeat the relevant website for search engines. Internal link building is often overlooked but is important.

14. Fill your site with Flash animation, not all visitors can see and it will not support your SEO.

15. Use keywords in your page titles. This is still the most important factor on site, so make sure you insert sufficient attention in the design of your title tags.

16. Do not trust too much in meta tags, as most search engines ignore them.

17. Provide alternative text images. This is not only important for search engines that no pictures can see, it also helps your website accessible to people with visual disabilities.

18. Provide an XML sitemap to help search engines to index your entire site.

19. Use only unique content. Do not be tempted to re-use large chunks of text on your site, if it is necessary to repeat yourself, rewrite the text, or just put a quote and link to the original version.

20. If possible, your keywords in the headlines and editor using < h1> and <h2 > tags to show that the headers. This works good for the layout and reinforces the relevance of search engines.

21. Make sure that each URL is descriptive rather than merely functional. Keywords and place it where possible. The url "www.anydomain.com / here-is-an-example" is better than www.anydomain.com/117665.

22. Do you have a page with interesting links such as links to suppliers? Give this page, not the title 'Left', as this can look like link farm behavior.

23. Sign into Google Webmaster Tools to monitor your website and any technical, link or keyword optimization problems manageable.

24. Let it after your registration is not concubines. Use Webmaster Tools to regular inspection and adjustment.

25. See paid search campaigns as a work in progress, it must always be tightened and can always be improved.

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How To Index a Blog In Google News?

How To Index a Blog In Google News?

How to index your professional blog in Google News? What are the recommendations that can help you to include it in Google News? How to increase your chances of validation?

For those who do not know my profession is to develop the visibility of websites in search results of Google natural and paid - including engines. Things look different in Google News appears to be rather an aggregation of news stories from hundreds of sources.

The natural results of Google and the results of Google News are two different worlds, which implies an optimization work, too, different. It should nevertheless pay attention to headlines, URLs of articles and sections of articles that need to be permanent and unique, and facilitate access to robots explorers HTML pages on the site ...

Available to the public, Google advises that you can multiply the chances of one day of your blog pages indexed in Google News.

There are conditions to be met. The initial conditions are technical in nature and are to facilitate access to Google's robot explorers, other conditions are general.

Some Technical Conditions:

• URL of items: must be unique, permanent.
• Error URL: Explorers reject spam URLs that begin with https and javascript, but also the URLs that end with. Gif,. Hqx,. Jpeg,. Jpg or. Zip.
• The URL of the main news sections must be permanent.
• Avoid other formats than HTML. The robot explorers were designed to explore the sites HTML.Avoid links in flash, graphics or JavaScript. Facilitate the work of crawlers, Google prefers HTML links in clear text.

Languages ​​and programming: your blog is to publish articles in a single language.
Sites that require subscription or registration may complicate the passage of robots explorers. But there are ways to circumvent the problem.

General Conditions:

• The articles of your blog must be unique and contain between 250 and 300 words.
• Each article should contain the name of the author and the date of publication.
• Frequently and regularly publish articles.
• Your blog must contain a number of authors. The list must be visible on a page of the site.
• Provide information of your company on a page.
• Do not self-promotion.

To include your blog in Google News business you must apply to the Google team will review your blog, this is the first and least of things to do. Then you wait patiently for a few days ... the answer will be positive or negative.

The inclusion of a blog to Google News can not buy - the service is free of inclusion. This means that nothing and no one can guarantee that your blog will be accepted in Google News. Focus on the recommendations. Google likes sites of technical quality and editorial content.

If your blog is not accepted, take your education failure. Analyze your blog, look for weaknesses, find solutions and re-submit it.

The Google News team regularly reviews sites indexed. If your blog is accepted do not rejoice too quickly, month after month the same conditions must be met at the risk of your blog banned from the index.

Feel free to contact me if you have problems or if you would like further information about the inclusion of your professional blog in Google News.

How to index a blog in Google News?

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How Do I Get My Site Indexed Quickly Within Google? 5 Tips

Website Indexing

Recently we got whether we are to do list, or rather a how-wanted to establish that describes what you can take to make a new site quick (ler) is indexed in Google, but of course in other search engines . The answer, or rather the answer to this, you do not have to look far ...
The need for a good website structure

Google Search Crawler

The way your site is built is very important. Although the Google Search algorithm is being refined and Google increasingly capable is a page and understand their content, Google still remains a rather "dumb" machine.

That's why it's so important to have a good website structure your site so Google can fully read and understand. Create just the reflection: "How to build a site to be as clear as possible for the average visitor. Think of a good navigation (deep links, breadcrumbs, ...), a good structure in terms of content (h1, h2, h3, < p > tags, ...) but also the way you build the site.

Joost De Valk <(Developer of Many WordPress Plugins) Recommends between 2 and 7 main pages (categories) to use. Categories that you disconnect your subpages. Make sure your site structure in balance. This meant that Joost each category more or less the same number of sub pages must have. Do you have a category with the double number of sub pages compared to other categories? Try this category than to split. Imagine for yourself a clear and concise website structure. In this way, the structure also clearer and easier for search engines and users.

About the site structure we can go on and on but the above will help you half way. Yet another important element: interlinking! Interlinking is very important (hence the three exclamation points). Google crawls your pages (among others) through links on your site, because if it is good, there is a link to each page that also can be indexed every page.

Make sure also that your pages are relevant to each other with each link. Do not forget the deep links on the homepage and not finally set a good site map!
Search Engine Friendly URLs build

Another strong hint is to use search engine friendly URLs. An additional tip here: use a good CMS. A search engine friendly CMS ensures not only that you can build a good website structure, it also allows you search engine friendly URLs to draw. Besides links are also very important URLs for Google, but for the visitor.

A distinct URL, which use is made of keywords, Google will perform better because it prevents the user searched keyword in your URL and therefore accentuated in bold in the search results. But a clear link will also ensure that visitors can better remember and therefore later directly back to your site.

Some tips for a search engine friendly URL:

A URL must first be read. So use words and avoid signs and parameters in your URL if possible
    

If your URL of several words, you should use hyphens to separate words
    

Numbers (eg a date) helps add to be included in the results of Google News but makes it difficult for visitors to remember your URL
    

Avoid the (mixed) use of uppercase and lowercase letters as some servers are case sensitive
    

If you are going to rewrite your URLs, you must either use a special plug-in as' Sticky links or all the links you need to correctly trace (redirect) with a 301 redirect. Sticky links ensures that when a URL (permalink) adjusted, it is not "broken link" is automatically reduced but is the right link. The same links on other pages are automatically updated so you do not need to manually change every link.

Offer relevant content

Relevant content is content with quality. The Google search algorithm is 500 times annually (and more) and adapted many of these changes revolves around quality and relevance. It is therefore not for bosses that Google gives priority to sites with quality content that is relevant to the visitors.

Good content leads also allow people to be active on your site, they will click through to other pages, or something liken parts (whatever you benefit!), And so on. This gives a signal to Google that your site is quality. If the bounce rate of your site however is high because people back immediately click away, the ranking of your site will be less and less likely that you'll quickly indexed and scoring quickly in search results.

Finally, relevant content, of course, also important for visitors to your site. Strong content will therefore ensure that people want to link to your site or that they liken to your content and / or share it through social media. And inbound links are one of the best ways to get your site indexed quickly ...

As a final point (there are probably still ...) are enormously important links to your site to be indexed. We said at the beginning of the article that Google include your site through links on your site crawls and indexes. Google adheres to speak all the links on your site. Make sure also that on other sites is an indication of your site. If you already have existing sites, from here you can link to your new site. Keep in mind that these links must be relevant so you can pass link juice. So choose pages with high PageRank so your site can enjoy it here. The passing of link juice also applies within your own site. Just why deep links so important.

One of the best ways to get useful links to your site generate? Social Media! Place buttons on your site and share your own strong content distributed through social media. So you gather many links to your site. Google believes this way (much) value in making your site a better assessment can receive when they mentioned on many social networks.
Quality / Speed ​​Server & Site

One of the Google signs "of a good site is the page speed (see the Google page-speed service for thought). The faster a site loads, the better. Here too a good CMS will play an important role. So you have some WordPress caching modules among other states. Best to try to get the most from your site caching to post it because the site "remembers" is making it less time and effort will cost to reload the site.

The quality of your site of course has to do with the code of your site. The framework of your site must minimize unnecessary code. Again helps a good CMS. A good CMS makes sure that when you created the content little extra code is generated.

Finally, make sure that you have a fast, reliable server. At best, this is a dedicated server, but this can cost up already. Weigh the advantages against the disadvantages is the message ...

First make sure that you all have put the above in order. A fast server with a 'worthless' site's SEO will not make you indexed faster.

And any tips?

On the Web do the other way round to your site quickly indexed in Google and other search engines. Something that once worked well but now gets less value, is submitting your site to directories. Directories are like search engines but they are compiled by humans and not by crawlers.

Another way is to get your site to Google Webmaster Tools. Best sign up for on your site here anyway. That way you can change the performance of your site carefully monitor and intervene where necessary. But your site to Google Webmaster Tools, Google reach you immediately link to your site. And therefore the crawlers actually faster come, we dare not say with certainty.

A final (there are still hear ...) I found interesting way to Pinnacle Web. According to Pinnacle Web helps webmasters to instantly Analytics code to your site add. Even though it is unfinished, it will ensure that the site is indexed quickly, according to Pinnacle Web even though the next day!

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